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The original item was published from 1/13/2011 8:54:00 AM to 1/13/2011 8:54:03 AM.

News Flash

City of Stevens Point News

Posted on: January 3, 2011

[ARCHIVED] Portage County School Districts Host Fit Kids Challenge

Stevens Point area school districts are motivating elementary students to stay active during the winter and spring months by challenging them to complete 100 hours of physical activity from now until April 30th of this year.

According to the Centers for Disease Control and Prevention, childhood obesity rates in the U.S. have tripled in the last three decades. The most recent NHANES survey (2003-2006) that assessed obesity in children aged 6 through 11 indicated an increase from 15.8% to 17% since the last survey period (1999-2002). The rising trend in childhood obesity is an issue that cannot be ignored. At the national level, the Let’s Move campaign has been launched as “America’s Move to Raise a Healthier Generation of Kids.” Even here at the local level, the continued growth in obesity rates have prompted the Portage County CAN coalition to team up with four major Portage County School districts to launch the 2011 Fit Kids Challenge.


Almond-Bancroft, Rosholt, Stevens Point Area Catholic Schools (SPACS), and Stevens Point Area Public Schools districts are motivating elementary students to stay active during the winter and spring months by challenging them to complete 100 hours of physical activity from now until April 30th of this year. If a child is not in one of the four participating school districts and still wants to participate, registration is simple and FREE. The Fit Kids Challenge registration and Activity Log can be found at www.PortageCountyCan.org. Fill out the Official Entry Form online or return the completed paper form to Portage County CAN, 817 Whiting Ave, Stevens Point, WI 54481, by February 11, 2011. Children attending one of the four participating school districts can register through their Physical Education teacher, school coordinator, or school office.

Portage County CAN is hosting the Kick-off Event at Iverson Winter Sports Lodge on January 13th for all Portage County elementary school-aged children and their families. Between January and April, four challenge events are being hosted locally at the YMCA, Boys and Girls Club, UW-Stevens Point, and Adventure 212. All events are free to everyone and will offer a wide variety of fun ways to be physically active. At each event elementary aged children will have a chance to win a Wii Game Station, Wii Fit, a custom fit bike from the Hostel Shoppe, and door prizes like memberships, activity gear, and other exciting items.

Although only elementary students are eligible to win prizes at the challenge events, all children and their families are encouraged to attend challenge events and to be physically active together. Research indicates that if a child’s parent is physically active the child is more likely to incorporate exercise into their life. It is important for adult role models to lead by example so their children are able to develop healthy habits while they are young. The Fit Kids Challenge is an exciting opportunity for families to have fun and be active this winter and spring!

The Fit Kids Challenge would not be possible without the continued generous support of its main sponsor: Ministry Health Care; supporting sponsors: Delta Dental, Hostel Shoppe, Klasinski Clinic, Spectra Print Corporation, The Store, Subway, and Wendy’s; and event organizers: Adventure 212, Boys and Girls Club, Stevens Point Area YMCA, and the University of Wisconsin Stevens Point.

www.PortageCountyCan.org
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