Advertising on Boards & Ice

Willett Ice Rink 2019 Opens in new windowThe City of Stevens Point is pleased to offer exciting advertising opportunities at the K.B. Willett Ice Arena.

Proudly put your name and/or logo on:

  • Digital Advertisement
  • Beam Walkway Display
  • Seating Sections
  • On-ice Dasher Board Signs: full (8'x32") or half (4'x32")
  • In-ice Neutral Zone Graphics

Dasher boards are the walls that surround the rink. Your ad would be inside the field of play where all the action takes place, always in full view of over 150,000 spectators and skaters.

All dasher board advertising is sold year-round. All contracts commence on September 1 and expire August 31. Advertising spaces will be offered on a first-come, first-served basis.

Option 1: Digital Advertisement

  • Your Ad will be rotated on the In House, Public Digital Ice Schedule for all entering user groups to see.
  • 6"x4" Logo
  • $100 per year

Option 2: Beam Walkway Display

  • A New Affordable way to Advertise
  • Advertising on the structural beams through the walkways of the arena
  • Size of Sign is 30"x16"
  • Visible to all spectator and users who use the main upper walkway
  • $200 per year

Option 3: Name a Seating Section

  • Name a Section
  • Choosing this option will allow you to name a seating section at the arena with the name of your company or organization
  • Size of Sign 12"x28" (Select Sections are double-sided)
  • $300 per year

Option 4: On-Ice Dasherboard

  • Our most popular advertising choice of users!
  • Dasher boards are on the ice surface viewable from all areas of the arena.
  • 2 size options available from goal line to goal line
  • 4' Media Side $500.00 (North Side)
  • 4' Main Walkway Side $400.00 (South Side)
  • 8' Media Side $1,000.00 (North Side)
  • 8' Main Walkway Side $800.00 (South End)

Option 5: Neutral In-Ice Graphic

  • Neutral Ice Logo
  • Logo frozen into the ice
  • Large Size, measuring 80-100 sq. ft.
  • Sold Out for 2018-2019

In order to produce the highest quality graphics, please provide art/logo files in Adobe Illustrator, .eps, .pdf or Photoshop .psd formats.

Dasher board graphics are produced locally. In-ice graphics are produced by Jet Ice, a preferred rink equipment supplier for the National Hockey League.

The K.B. Willett Ice Arena Is home to the University of Wisconsin-Stevens Point Men's Hockey Team, Stevens Point Area High School Boy's Hockey Team, Grand Masters Adult Hockey League, Central Wisconsin Whitetails Women's Hockey Club, Crystal Ice Figure Skating Club, City of Stevens Point Learn to Skate Program, UW-SP Co-Ed Intramural Hockey League & Broomball, Recreational Skaters of All Ages.

We are located in the heart of Central Wisconsin, one mile west of the intersection of Highway 51/I-39 and Highway 66, in Stevens Point.

The K.B. Willett Ice Arena has a rich history of championship players, coaches and teams. We invite you to show your support of our future history makers!

Printable Advertising Contract (PDF) 


K.B. Willett Ice Arena
1000 Minnesota Avenue
Stevens Point, WI 54481
Phone: (715) 346-1576
Email K.B. Willett Ice Arena

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